Notes about marketing

February 25, 2012 permalink

Sesame Seed Braile Burgers

To advertise their new accessibility-friendly menus, the South African arm of the Wimpy fast food chain delivers burgers to blind users with a special twist: the sesame seeds on the bun spell out a message in braille! While it might be viewed as a marketing gimmick, it’s nice to see a fast food place making efforts to be inclusive, and the recipients in the video certainly seem amused. (a narrated version of the video is also available for the visually impaired)

PS: what’s up with both the Popeye’s and Wimpy fast food chains completely ignoring their namesake cartoon characters in their branding?

PPS: evidently the Wimpy UK mascot, a weird little guy in a Beefeater outfit, got his own platforming game back in the early 1980s! Thanks, Wikipedia rabbit hole.