About Me

A long-time resident of Austin, Texas, I work as the Director of Web and Digital Strategy for the University of Texas School of Law. I’m married to the wonderful children’s book illustrator Marsha Riti, and we’re raising a young, strong, amazing daughter. I’m available for consultation and freelance projects!

I believe in strategic, content-first, user-focused design.

Good digital experiences come from understanding your users’ needs and desires, informed with an understanding of your own business requirements, goals, technology, and processes. I’m available for consultation on qualitative user research, analytics, usability and accessibility audits (Section 508 / WCAG 2.0), facilitating design processes for teams, and more.

I love digging into code and exploring new Web technology.

Even after 20+ years of making things for the WWW, I still enjoy refining the craft and getting my hands dirty with code. I cut my teeth on HTML, CSS, and JavaScript, but also have a deep knowledge of backend and frontend scripting frameworks, server config, DevOps, HTTP performance auditing — the plumbing of the Internet, basically. Things move quickly on the Web, so I try to as well.

Let’s make designs that are consistent, reusable, and a pleasure to implement.

I’m a fan of design systems and pattern libraries, and an even bigger fan of structured content. I can help you create both, add progressive enhancement and responsive design, and deliver a reusable, solid process for creating multi-platform digital experiences.

Headshot photo of Adam Norwood