March 20, 2017
How Jim Varney and His Redneck Alter Ego Built a Lasting Legacy
If you read one medium-length essay about Jim Varney and the origins and triumphs of ‘Ernest P. Worrell’, make it this one.
The tactic of creating a nationwide “regional” advertising mascot working for disparate brands still seems pretty strange — I first saw Ernest when I was a kid in goofy early 1980s TV ads for the north Texas chain of Braum’s ice cream / dairy stores and assumed that he was from around there — but they struck on a character that was lasting enough to spin off multiple movies, a TV show, a lifetime of guest appearances, future voice work…
Go check it out →