Notes about bullshit

October 5, 2011 permalink

The cannibal curse of corporate prose

From the NY Times review of the updated 2011 “digital” edition of How to Win Friends and Influence People:

The following sentence, which appears on Page 80, is so inept that it may actually be an ancient curse and to read it more than three times aloud is to summon the cannibal undead: “Today’s biggest enemy of lasting influence is the sector of both personal and corporate musing that concerns itself with the art of creating impressions without consulting the science of need ascertainment.”

I don’t think they like the book’s modernized language.