March 1, 2020

The Making of Brilliance

In 1985, computer graphics were exotic enough that using them for a TV commercial was the kind of thing you might save for a Super Bowl ad slot, as seen in this short documentary. I would not have guessed that the first significant use of CGI on TV was for an ad illustrating the sexy (?) futuristic appear of _aluminum cans_.

(They fail to mention this in this mini-doc, but the ad studio was clearly lifting the chrome-plated sexy robots imagery of Japanese illustrator Hajime Sorayama)